You are a...
NEW-ISH — but talented — COPYWRITER.
You’ve already got a couple of projects under your belt.
You’ve got a knack for writing words that people like to read.
Words that people look forward to reading.
You’ve been dabbling here and there as a copywriter — and doing...okay.
But for most things, you've been relying on your GUT.
From
- Conducting client interviews
- Choosing your tone
- Outlining a page
...to finding viable projects to begin with!
(Where ARE all the good clients hiding??!)
The truth:
your gut (and Google) only goes so far.
That’s why you panic before taking on any new project.
Especially something you’ve never done before.
Goodbye, 23 hours and 11 seconds
of your life!
It’s only with
blood, sweat, and an embarrassing amount of Internet scouring
plus revision after revision
that you finally give Client what they want.
And even then...
- When the project’s buttoned up and put away,
- The invoice is all paid up,
(“Thank G-d they actually came through and paid this time!”)
Does your copy actually DO what it’s supposed to?
The lack of confidence is the worst.
Because...are you a REAL copywriter?
You HATE feeling like an imposter.
You wish you could know,
with confidence,
that your copy's worth paying for.
And it’s not like you haven’t tried.
You follow some top copywriters — even subscribed to their lists.
Well, people who seem like they’re good copywriters.
You think.
They share strategies that should work...theoretically.
(They also try to sell you stuff. A lot of stuff.)
But it’s so hit-and-miss.
They’re not answering the questions you really need answered.
And they’re not available to answer project-specific dilemmas and questions.
So just wing it, you told yourself.
Who needs them? I’ll use my instincts.
But that equation didn’t quite pan out.
Your instincts
+
Client’s random (but insistent) input
=
a meh, generic, untargeted mess
Translation: your copy was a cringeworthy disaster
- I’m a good copywriter
- I’m a good copywriter
- I’m a good copywriter
- No you’re not
- No you’re not
- No you’re not
And your client roster (and bank account) kinda agrees.
OUCH.
So you do it.
You shell out the cash...and buy one of those packaged courses from a brand name copywriter.
-This is it, you think.
-This is my salvation.
-Now I’ll finally know what I’m doing.
You’re so happy,
you don’t even notice that all these courses are either….
So the videos sit on your hard drive, unwatched, for months, because there’s no group energy, no assignments, and no accountability
So none of the great material gets internalized (or remembered), because you’re not concretizing it with real, critiqued work
So you feel awkward and out of place, surrounded by language you’d never use and belief systems you’d never buy into
And you realize…
- Blog posts are good
- LinkedIn posts are good
- Content-only courses are good
But they will never give you the genuine confidence and skill that comes with a structured experience + hands-on mentoring.
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Introducing...
CopyTribe 6.0
A 7-month foundational incubator that’ll give you the competence and confidence to honestly call yourself a copywriter.
CopyTribe is the only program of its kind with a 90% completion rate — because it was designed for real humans, who crave accountability,
socializing, and support.
With CopyTribe, we’ve combined the craft of copywriting with the fundamentals of marketing + business, all wrapped up in a
hold-you-accountable, college-level program you’ll *actually* use.
“I’ve gained confidence, community, a business mindset — plus instant credibility as a copywriter”
With CopyTribe, I connected to a helpful community, built the confidence to market my skills, and gained the mindset of a business owner, not a flapping freelancer.
I’ve been hired by 2 clients on the sole basis of having completed CopyTribe:
no questions asked.
— Adam Kirsch, AK Copywriting
"Even with 3 years of experience, I was learning new things."
I was hesitant to sign up because I’d taken other courses in the past — and I had 3 years of experience as a copywriter. But I specialize in web copy and I love Michal’s work, so I was keen to see how she approaches projects in terms of process, strategy, and research.
Michal is clear, concise and easy to understand. Even when I was already familiar with the topic, I still found myself learning because the information and examples are presented differently.
I was also surprised by the impressive amount of support from moderators in Slack. I've made strong, strategic connections through CopyTribe that I know will prove useful over the next few years. Whether I need to outsource work to other copywriters or get my work critiqued by a more experienced one — I know who to call!
— Jennie Hawkins, jenniehawkins.com
“I’d spent over $7,000 on courses. CopyTribe was the ONLY one that propelled me forward”
The ONLY course that propelled my career forward (out of many courses costing upwards of $7,000) was CopyTribe. I was able to get the actionable steps I needed, the confidence (an authority reviewed my work and gave it thumbs up!), the personal direction (like which niche is best for me) plus the leads. It gave me the start that completely launched my business.
Getting critiqued by high-level copywriters, reading and learning from other people’s work — you don’t get that ANYWHERE. I became very close with my accountability partner — we still work on jobs together and refer each other leads.
— Melanie Coffman, melaniecoffman.com
"Being held accountable made all the difference."
I found the program extremely validating. I got a solid foundation with structured instruction from a highly experienced copywriter, without sifting through 500 pages of search results.
I didn't realize I needed accountability until I took this program. And the fact that seasoned copywriters in the trenches reviewed my challenges and gave detailed feedback made the whole experience more fulfilling and validating.
This accountability means it’s more likely for members to finish the program ⇐ I say that as a person with a few courses collecting digital dust.
— Hannah Cattouse, Freelance Copywriter
“This is not a course. It's an incubator to help launch your business”
Before, I was accepting whichever clients happened to call, without any process, and I was definitely undercharging for my services. Now, I have much more direction. I’m raising my rates, sending out contracts, and asking for deposits. I'm working on figuring out which types of jobs/clients I want to be working for (and which I don't). I'm also developing more confidence in reaching out to new clients.
CopyTribe propelled me from a scattered, shooting-in-the-dark, part-time freelancer to the owner of a growing business. That change in mindset alone was worth it!
I would recommend this course to anyone.
— Gila Arnold, The Storyseller Copywriter
“CopyTribe showed me clearly: I can do it!"
As a newer copywriter, I considered CopyTribe because I felt stuck: I had no clients, but was hesitant to market myself because I lacked experience. CopyTribe was the perfect combination of copy skills & business, plus the accountability to make sure I stuck with it.
The challenges enormously impacted my confidence. First, they forced me to sit down and write the darn thing. And I was blown away by the HUGE difference it makes when you get your copy critiqued. The feedback was thoughtful, respectful, and full of detail — I learned a lot and felt very supported.
— Judith Hyams, Conversion Copywriter
“This is not just a course. It's an incubator to help launch your business”
Before, I was accepting whichever clients happened to call, without any process, and I was definitely undercharging for my services. Now, I have much more direction. I’m raising my rates, sending out contracts, and asking for deposits. I'm working on figuring out which types of jobs/clients I want to be working for (and which I don't). I'm also developing more confidence in reaching out to new clients.
CopyTribe propelled me from a scattered, shooting-in-the-dark, part-time freelancer to the owner of a bez"H growing business. That change in mindset alone was worth it!
Did I make my money back? It took only 3 months — and I participated in the course twice. From direct referrals through CopyTribers alone, I earned back nearly the full amount. And from gaining the confidence to raise my rates and reach out to new kinds of clients, I've more than made it back.
I would recommend this course to anyone.
— Gila Arnold, The Storyseller Copywriter
“I’d spent over $7,000 on courses. CopyTribe was the ONLY one that propelled me forward”
The ONLY course that propelled my career forward (out of many courses costing upwards of $7,000) was CopyTribe. I was able to get the actionable steps I needed, the confidence (an authority reviewed my work and gave it thumbs up!), the personal direction (like which niche is best for me) plus the leads. It gave me the start that completely launched my business.
Getting critiqued by high-level copywriters, reading and learning from other people’s work — you don’t get that ANYWHERE. I became very close with my accountability partner — we still work on jobs together and refer each other leads.
— Melanie Coffman, melmarketingmagic.com
Go from skilled writer to
confident copywriter
In 7 intense months of our graduate-level program, you will get the knowledge, skills, critique, mentorship, and accountability you need to grow your copywriting career with confidence.
- Learn the most critical copywriting + persuasion techniques
- Write with results in mind
- Command respect from your clients
- Accept work with confidence because you actually know what you're doing
- Tackle projects without a pit in your stomach because you've got a process down pat
- Become an invaluable member of your client's marketing team
- Wondering how much to charge
(Google’s range for website copy pricing is $25-$25,000???) - Begging for payments (How could it be that a CHARITABLE organization isn't even paying me?!?)
- Giving clients HOURS of your time, unpaid ("We just have one small question")
- Cold emailing despite ZERO responses (doing the same thing over and over again, a la Einstein)
- Accepting every willing client (even the ones who say “the check is in the mail!")
“So...what will I get in CopyTribe 6.0?”
✔ The Writer Accelerator: a self-guided playbook with a clear overview of writing best practices and 5 clarity-boosting strategies — to sharpen your skills before jumping into the copywriting classes
(Value: $xxx)
✔ ONE LIVE meet-and-greet group call to get acquainted (before we start reviewing each other's work...and becoming each other's biggest supporters)
✔ NINETEEN CONTENT-PACKED Craft of Copywriting Modules that will turn you from a “writer-for-fun” to “writer-for-funds”... and serve as the foundation of any copywriting you’ll ever do
✔ SEVEN make-it-real challenges, carefully notated and scored by handpicked pros — so your knowledge goes from “theoretical” to “practical” (and you build an A-list portfolio too)
✔ SIX LIVE Q&A Calls with Michal where you can ask questions on the videos and crystallize your understanding — and feel stimulated and energized from the group dynamics
✔ Lifetime access to all videos + recordings, so you can review trainings on your own time (read: SUPER relevant client project just materialized, and you need a refresher ASAP)
✔ Visual-heavy slide decks from all trainings, so if you need to review any of the modules in 2 or 3 years’ time, you've got everything you need, clearly laid out + easy to find
✔ TEN comprehensive cheatsheets, including actionable checklists for conversion copy, research, and emails. Stop guessing and start writing using these guides geared towards the dozens of questions copywriters encounter daily on the job
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✔ Regular office hours from experts so you get your questions answered (“How do I answer THIS client?!”), exceptional guidance as you figure it all out (“Am I applying this formula correctly?”), and support from warm, experienced mentors who get it ("You've got this!")
✔ The Ultimate Copywriter’s Pricing Guide with clear pricing, guidelines, and FAQs for 27 core copy types — to save you the agony of second-guessing every quote, and make sure you’re not highballing...or lowballing
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The Confident Copywriter Template Vault AKA Michal’s treasure trove of client management and research frameworks.
Skip the Google-frenetics (Whaaat? 3.8 million results for “client questionnaire”???) and use the templates Michal's team uses every day for their agency clients. Save hours of time and project confident professionalism.
The vault includes:
✔ The Comprehensive Copywriter Contract with essential definitions, terms, and clauses — compiled over 10+ years in business and dozens of conversations with colleagues (so you don’t have to learn through *pricey* mistakes and weeks of grief)
✔ The Comprehensive Client Discovery Questionnaire Packet that Michal's team uses (for every single client) to get the information they need to write high-converting copy — without pulling teeth or spending hours on the phone. Includes versions for smaller projects and larger projects
✔ Non-profit Discovery Questionnaire tailored to NPO clients, so you don’t have to spend hours editing your questionnaire — and won't forget essentials, like asking about their donor base
✔ Targeted LinkedIn Profile Questionnaire so you can gather all the info you need to write a compelling client profile with just one meeting (and zero “just one more question!” emails)
✔ Thorough Competitive Analysis Template so you can analyze your client's industry, organize your findings, clarify their positioning in relation to their competition…and show your client you know how to approach a project strategically
“So...what will I get in CopyTribe 4.0?”
Brace yo’self...it’s a LOT.
✔ One LIVE meet-and-greet group call to get cozy and comfortable (before we all start tearing each other's work apart...and becoming BFFs)
✔ Nine CONTENT-PACKED Craft of Copywriting Modules that will turn you from "writer" to "profit-generator"... and serve as the foundation of any copywriting you’ll ever do
(Value: $4500)
✔ Eight FUNDAMENTAL Marketing, Pricing, Business & Client Modules you must know by heart if you plan on doing any kind of (profitable) freelance work in this lifetime
(Value: $3600)
✔ Eight make-it-real challenges, carefully notated and scored by handpicked pros — so your knowledge goes from “theoretical” to “practical” (and you build an A-list portfolio too)
(Value: $2800)
✔ Lifetime access to all videos + recordings, so you can review trainings on your own time (read: SUPER relevant client project just materialized, and you need a refresher asap)
(Value: $1500)
✔ Visual-heavy slide decks from all trainings, so if you need to review any of the modules in 2 or 3 years’ time, you've got everything you need, clearly laid out + easy to find
(Value: $1200)
✔ Detailed peer reviews of your work from talented writers like you (on top of the designated challenges), so you get clear, specific feedback on what you’re doing right — and where you can improve
(Value: $499)
✔ The Comprehensive Copywriter Contract We've spent 4+ years refining — with ALL the terms & clauses that will protect you (so you don’t have to learn through *pricey* mistakes and weeks of grief)
(Value: $195)
✔ Exclusive access to our buzzing Slack community so you enjoy eye-opening conversations, warm camaraderie, and invaluable relationships (read: future collaborations) with copywriters & designers you come to know and trust
(Value: $3000)
✔ Regular Office Hours from experts so you get your questions answered (“How do I answer THIS client?!”), exceptional guidance as you figure it all out (“Am I applying this formula correctly?”), and support from warm, experienced mentors who get it
(Value: $2400)
✔ THE ULTIMATE Copywriter’s Pricing Guide with clear pricing and guidelines for 26 core copy types — to save you the agony of second-guessing every quote, and make sure you’re earning every dollar your work is worth.
(Value: $99)
“It saved me 3-4 years of heartache”
This course is worth every penny!!!
I thought many times before taking the plunge — I thought I'd be able to go it alone, work it out myself. Now that I've taken it, I can see it would've taken me 3-4 years at least to gain that big-picture, solid understanding. CopyTribe saves me heartache every day — I know I'm doing it right. No more second-guessing!
— Chani Pollins
“It saved me 3-4 years of heartache”
I thought many times before taking the plunge — I thought I'd be able to go it alone, work it out myself.
Now that I've taken it, I can see it would've taken me 3-4 years at least to gain that big-picture, solid understanding. CopyTribe saves me heartache every day — I know I'm doing it right. No more second-guessing.
It was worth every penny.
— Chani Pollins, Brand Strategist & Copywriter, chanipollins.com
“CopyTribe met all my goals”
I wanted to learn how to write copy and start my freelancing career — and I did!
CopyTribe met all my goals: the basics of writing copy, the logistics of starting your solopreneur business,
and the research behind good copy. Plus, I developed my network of copywriters.
But the biggest benefit was having access to senior copywriters for all these months.
With regular critiqued assignments and weekly moderators in Slack,
I had access to mentors that I couldn't have found on my own.
— Morgan Hugoboom, Content & Copywriter, morganhugoboom.com
"It prepared me with everything I would need as a copywriter"
As a newcomer to copywriting, I wanted to understand more about it — and how to build a copywriting business.
Now, after CopyTribe, I feel prepared and confident to do exactly that.
I was surprised at just how much input we received from critiquers and Slack moderators.
The clarity of the modules is excellent, with continual review of concepts — plus examples —
so you don’t feel overwhelmed. It’s easy to see how much effort Michal puts into each class.
— Yitzi Smith, Email & Web Copywriter
And that's not all!
In the second half of the program, the Profitable Freelancer segment, you’ll get:
✔ TEN value-packed Business Management Modules that set you up with every fundamental you need to run a successful freelance business — marketing, lead generation, client management, and more
✔ THREE make-it-real challenges
scored and critiqued by seasoned business owners & marketing pros, so your knowledge goes from theoretical to PRACTICAL
✔ THREE LIVE Q&A Calls with Michal where you can ask questions on the videos and crystallize your understanding — and feel stimulated and energized from the group dynamics
✔ The Comprehensive Freelancer Contract
with all the essential terms & clauses I’ve compiled over 10+ years and dozens of conversations with colleagues
✔ The Comprehensive Retainer Contract with all the expectation-setting definitions of retainer scope + copywriter & client responsibilities
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✔ EXHAUSTIVE Retainer Contract refined over years + based feedback from dozens of copywriters, so you can set up successful (read: profitable + resentment-free) retainers where both you and your client win
(Value: $195)
✔ COMPREHENSIVE Freelancer Contract that you’ll pull out over and over again, adapting for the project at hand — and feeling confident that the scope, timelines, and deliverables are crystal-clear and everyone’s interests are protected.
(Value: $69)
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✔ GO-TO Checklists that you’ll pull out again and again as you set up and run your business for maximum success, efficiently and painlessly
(Value: $49)
“Details, details, I want details!”
What’s inside those modules?
29 content-packed modules to help you become
skilled, confident, and empowered
MODULE 01
LET’S GET THIS PARTY STARTED
Introduction To Copywriting
In this module, you’ll:
- Clarify the differences between copy & content — and why it even matters
- Get familiar with the different types of copy out there — and start thinking about which may be most suited to your strengths
- Gain a solid understanding of the marketing funnel — and how your copy plays a role
- Discover the 10 Commandments of Good Copywriting — with clear rationales and dozens of live examples
MODULE 02
THE PRINCIPLES OF PERSUASION
6 Techniques You Need To Ensure Effective Copy
In this module, you’ll:
- Understand the role of persuasion in effective (not sleazy!) copywriting
- Get introduced to Cialdini’s 6 Principles — and analyze real-life examples of each one
- Develop tools + methodologies to start applying each principle in your own copy — so it becomes 10X more effective
MODULE 03
MARKETING STRATEGY 101
An Overview of Marketing + How to Think Like a Strategist
In this module, you’ll:
- Learn the what strategy really means — and how copywriting fits into the puzzle
- Understand what makes marketing strategy successful (and why it can fall flat)
- Learn the steps you can take to train yourself to think like a smart marketer
MODULE 04
CATCH MY ATTENTION, QUICK!
How Copy and Design Work Together to Hook the Audience
In this module, you’ll:
- Identify the anatomy of a strong ad: 3 core building blocks
- Learn the ABC formula that ensures a striking, resonant ad
- Understand why copywriters need to think design — and how to convey visual direction
- Determine the balance between body copy and your customer’s level of awareness
- Analyze 15 examples of real ads — and dissect what makes them great
MODULE 05
BYE-BYE BUZZWORDS…AND BALONEY
Everything You Need to Know About Writing Creative Copy
In this module, you’ll:
- Master the 7 eye-grabbing devices behind real-life ads — and learn how to use them yourself
- Discover 3 frameworks to structure your ad and ensure it hits all the right spots
- Get an overview of ad sizes & types — and the tricks that will make them stand out
- Learn how to best determine ad type your client needs — even when they don’t know
- Explore the 3 technical tricks that will take your ad copy to the next level
MODULE 06
DON’T STARE AT A BLINKING CURSOR: PART 1
The Copywriting Research Process
In this module, you’ll:
- Understand why research is a defining characteristic of copy
- Get familiar with the 5 stages of customer awareness
- Distinguish between “customer awareness” and “customer motivation”
- Learn the 4 secrets you MUST know about your customer before writing a word of copy
- Discover how to capture your customer’s voice — and let it write your copy for you
MODULE 07
DON’T STARE AT A BLINKING CURSOR: PART 2
The Copywriting Research Process
In this module, you’ll:
- Gain detailed direction for the 5 practical steps you need to properly research your client’s business
- See what research actually LOOKS like in real life
(hint: it doesn’t involve checking out competitor sites and copying) - Review key principles of a thorough competitive analysis
MODULE 08
HOMEPAGES, LANDING PAGES, SALES PAGES — OH MY!
Intro to Conversion Copy for the Web
In this module, you’ll:
- Understand the fundamental differences between types of conversion copy & know when to use each one
- Understand what "ONE reader" means — and how it should affect your copy…big time
- Map out the components of a compelling "hero" section
- Learn what makes a call-to-action inspire action — and review creative, effective examples from the wild
MODULE 09
ANATOMY OF A HOMEPAGE
A Section-By-Section Guide to Crafting Compelling Homepages
In this module, you’ll:
- Take a deep dive into the different sections of a homepage — and understand when you need each one
- Learn the importance of section hierarchy — and how to map it with confidence
- Grasp the significance of symmetry — and how to practically implement in your copy
- Get a proven process for tackling a homepage, from start to finish
MODULE 10
BRAND VOICE 101
How to Define, Develop, and Bring to Life a Brand's Voice
In this module, you’ll:
- Understand how to avoid the newbie faux pas of sounding like every other copywriter
- Learn how cadence, sentence length and structure, and word choice all play into voice
- Hone your ability to guide clients in developing a voice that suits their brand
- Master the art of writing copy that doesn’t sound like you trying to be someone else
MODULE 11
NONPROFIT COPYWRITING 101
How to Write Effective, Emotive, and Non-Cheesy Copy for a Cause
In this module, you’ll:
- Learn how nonprofit copywriting differs from other forms of copywriting
- Discover the most common forms of nonprofit copy — and the structures & strategies that work for each
- Understand the difference between positive and negative emotional appeal — and how to deeply resonate without turning people off
MODULE 12
SO YOU NEED TO WRITE A VIDEO SCRIPT
How to Write Engaging Scripts that People Want to Watch
In this module, you’ll:
- Understand the copywriter’s role in video scripts
- Discover what makes video scripts different from other copy types
- Break down the diverse types of video scripts — and the goal of each one
- Take a deep dive into explainer and brand videos
- Learn how to set up your video script deliverable — and how to convey visual and audio direction
MODULE 13
BEYOND THE HOMEPAGE
Everything You Need to Know to Structure — and Write — a Full Website
In this module, you’ll:
- Appreciate branding vs. conversion goals — and how they impact site development
- Discover how user flow informs site architecture
- Determine which pages your website needs — and why you *can* have too many
- Explore the key components of About, Team, and Services pages
- Learn how to structure an About, Team, and Services page for different industries
MODULE 14
INTO THE AMAZON — AND OTHER ECOMMERCE JUNGLES
Navigate the Complex World of Ecommerce Like a Pro
In this module, you’ll:
- Grasp the core components of effective Amazon copywriting
- Understand how product descriptions differ from other kinds of copy
- See how ecommerce websites differ from other kinds of copy
- Walk away with an understanding of the fundamentals of ecommerce & the different ways you can package ecommerce deliverables
MODULE 15
THE COMPREHENSIVE GUIDE TO EFFECTIVE BROCHURES
Everything You Need to Know to Strategize, Write & Lay Out Brochures That Work
In this module, you’ll:
- Learn the 4 essential questions you need to answer before you can start writing a brochure
- Review the different types, lengths, and styles of brochures — and when to use which
- Get a foolproof template you can reliably customize for every brochure project
- Grasp a clear overview of the 8 essential brochure elements (+ a few optional)
MODULE 16
CONTENT WRITING 101
Foundational Guide to Blog Posts, Case Studies & Press Releases
In this module, you’ll:
- Appreciate the goal of content marketing and how it impacts the messaging and tone of your writing
- Understand why a blog post ≠ LI post ≠ an article ≠ email and how to get started writing them
- Recognize the elements of a strong case study and why your client benefits from it
- Learn how to develop and write an informational press release that doesn’t put readers to sleep
MODULE 17
HOLD THE SPAM!
Essentials of Effective Email Marketing
In this module, you’ll:
- Review the 4 core components of every email — and learn how to optimize each for engagement + clicks
- Understand how to craft compelling subject lines (and why they're so important)
- Grasp why email marketing is so popular — and when to ESP (and not to ESP)
- Master spam-free techniques for unignorable subject lines — plus considerations for length and design of your copy
MODULE 18
HOT AND COLD EMAILS
How to Create Cringe-Free Email Sequences and Pitches
In this module, you’ll:
- Learn the main types of email sequences — and when to use each
- Understand what a cold pitch looks like — and how to effectively craft one
- Gain persuasion- and copy-based strategies to make your emails highly readable
- Get introduced to key email metrics — and learn how to *actually* know if your email was effective
MODULE 19
CHOOSE YOUR CAREER PATH
Agency, In-house, Freelance, or Hybrid — Which is Best for Me?
In this module, you’ll:
- Gain a broad understanding of the day-in-the-life of different types of copywriters
- Hear insider pros and cons from seasoned copywriters on each of these paths
- Learn which type of copywriting career matches best with your personality — and lifestyle needs
- Get answers to pressing questions about your dream copywriting job
“You get the skills and guidance to keep growing.”
I graduated with an arsenal of tools in my back pocket, most of which I pull out on a daily basis. But to me, the biggest benefit of CopyTribe was the knowledge that the sky is the limit as a writer. There's so much opportunity and with CopyTribe, you get the skills and guidance to keep growing.
— Shterna Lazaroff (aka Musia Slavin), shternalazaroff.com
“You will not find a better teacher than Michal.”
Sure, she has an incredible gift for structuring information in a way that just goes into your brain and stays there. But way more important? She really really — and I mean really really — cares about your success. Yes, even if you're student #489 in her 5th cohort.
The level of commitment Michal gives her community is beyond compare. I don't know how she does it (and she makes it look effortless too!) but the support you get from CopyTribe is unparalleled. And that — more than any of the very many skills you'll gain in the program — is what will transform your career.
— Nikki Elbaz, nikkielbaz.com
MODULE 20
YOU ARE NOT A FREELANCER
Mindset, Money & Other Key Secrets You Need to Know
In this module, you’ll:
- Understand how shifting from a freelance to business mindset makes all the difference to your bottom line
- Prioritize WHICH jobs you want to accept — and know what to do to get started
- Learn the eye-opening truth about niching: why it actually gets you more work — not less
- Discover how to build your own brand — and boost your value in the process
MODULE 21
BUT...HOW DO I PRICE THIS???
A Fundamental Guide to Pricing & Packages
In this module, you’ll:
- Understand the value of tracking your time...even if you’re the Big Boss
- Appreciate why pricing by the hour will mostly shoot you in the foot (but when it can work well)
- See how to determine prices that are fair for you AND for your client
- Discover the strategy behind raising prices so clients don’t go AWOL
- Learn how to put together attractive, value-loaded packages that aren’t overwhelming for you
MODULE 22
SECRETS OF THE NO-BRAINER SALE
How to Spot Great Clients — and Close the Deal
In this module, you’ll:
- Learn why a rock-solid process solves problems before they develop
- See how to filter those clients you DON’T want to work with
- Develop the skills to take command of sales calls — projecting confidence and answering tough questions
- Discover the 5 core elements of a high-converting proposal
MODULE 23
COOL AS A CUCUMBER PART 1
How to Manage Clients So You Don’t Develop an Ulcer — and They Don’t Stop Singing Your Praises
In this module, you’ll:
- Learn the 6 core steps of any successful freelance project
- Understand what great onboarding looks like — and why it’s so valuable
- Get the tools you need to develop your own processes — and make your clients happy
- Discover the most common pitfalls of client management...and how to avoid them
MODULE 24
COOL AS A CUCUMBER PART 2
How to Write Professional, Polite Emails That Get Positive Responses
In this module, you’ll:
- Grasp the fundamentals of professional emails (and why no service provider should be without these tricks)
- Learn the "sandwich" method — and know when to use it
- Understand why offering a way out is crucial in sales correspondence (and how NOT to do it wrong)
- Uncover how to remove emotional responses from your emails...even when you're upset
MODULE 25
TRICKY & STICKY EMAIL WORKSHOP
Practical + Professional (and Sanity-Saving) Email Strategies
In this module, you’ll:
- Master the art of a positivity sandwich — and learn why it is often critical
- Gain language to respond effectively to requests for “just a little” free work
- Learn how to respond firmly and maintain your boundaries, without turning off your client
- Know when an email *needs* a call in response — not an email response
- Get strategies for productive — not annoying — email follow up
MODULE 26
BUILD A LEAN, MEAN MARKETING MACHINE
How to Predictably Generate Leads (Without a Cent on Paid Ads)
In this module, you’ll:
- Take the marketing know-how you’ve developed so far and start applying it to your own marketing
- Get introduced to the SWON method — and tap into your natural strengths to ignite your business
- Learn the pros and cons of inbound vs. outbound marketing
- Understand the role of LinkedIn and other social media in networking and attracting the right clientele
- Uncover the trade secrets of email pitches that get you the job
MODULE 27
THE PICTURE-PERFECT PROFILE
How to Build a Sales-Boosting LinkedIn Profile — Even If You're Not on LinkedIn
In this module, you’ll:
- Recognize the purpose of your profile and how to represent yourself in a professional + engaging way
- Get pointed recs on promoting your skills & accomplishments in your summary — minus any bragging
- Get an overview of the different profile elements and how to optimize each one
- Grasp why some headshot or image — even your logo — is better than none
- Apply best copy practices throughout your LinkedIn profile
MODULE 28
THE ZERO-FLUFF LINKEDIN WORKSHOP
How to Use LinkedIn to Get More (and Steadier) Leads
In this module, you’ll:
- Build a lead-generating system using strengths you already have
- Understand how to leverage the 2 crucial elements of any LinkedIn strategy: consistency and value
- Know how to create interesting, easy-to-read posts that people want to engage with
- Stop wavering “should I/shouldn’t I” over connection requests and just KNOW
MODULE 29
THE IT FACTOR
What Sets Apart Star Freelancers (And How You Can Become More Like Them)
In this module, you’ll:
- Learn the best way to phrase a question in Slack to get the most (and most helpful) responses
- Understand what makes people refer a professional — and how to be that person who gets referred
- See examples of no-nos and must-dos when asking for free help or guidance from a mentor
“CopyTribe filled in all the gaps”
I took the VIP track ($4.5K) and made it back in 1-2 months. I used to be confused about how to complete different types of projects — CopyTribe filled in all the gaps.
— Andre Johnson, Conversion Copywriter
“You learn by doing — the best way to learn”
I was a complete and total newbie, and today I have a bit of real-life experience, including a taste of working with clients. That is the best result a course can provide. Plus, I actually got my first paid projects directly through the CopyTribe community!
One of my favorite parts of the program were the Q&A calls — because we could interact live and get answers to our questions. What I truly appreciated about Michal and her team: EVERY question is answered if time permits.
I believe the true value of the program lies in the critiques. I'm grateful that the course allows us to do "challenges" and get feedback on them from successful professionals in the field. I gained both experience and confidence from every challenge.
— Silvia Adamyova, Copywriter & Content Writer
But that’s not all
Included in CopyTribe 6.0 are nineteen
value-popping bonus masterclasses from copywriting and business experts
Bonus #001
LIVE! BONUS MASTERCLASS
from Shlomo Genchin, creative copywriter and strategist
CHATGPT NAMED THIS CLASS
How smart copywriters leverage Artificial Intelligence to become stronger and waaaaay more efficient
Shlomo Genchin is an award-winning copywriter and content creator. He has written copy for brands such as Siemens, Burger King, and Michelin. Currently, he works as the Head of Creative at Ground Up Ventures, where he helps startups improve their content and marketing.
In this bonus masterclass, you’ll learn:
- Is AI going to make copywriters obsolete?
- How do I turn AI into my creative partner (instead of my opponent)?
- What are the most popular AI tools for writers and copywriters?
- How can I leverage these tools to speed up the writing process?
- What are some of the limitations of using AI? What should I avoid?
- How can I make AI content sound more human?
- What are tips I can use to work with prompts 10X faster?
Bonus #002
LIVE! BONUS MASTERCLASS
from Mad Brand Strategist & copywriter Chaya Glatt
THE ART & SCIENCE OF
BUSINESS NAMING
+ Why Your Persuasion Skills Won't Be Wasted
With her research-driven structure and proven process, Chaya Glatt has been naming standout companies and brands for over 6 years.
In this bonus masterclass, you’ll get answers to these questions:
- Why does a business name matter so much?
- How does your brand’s positioning play into its name?
- How important are your competitors when you’re developing your name?
- How do you ensure people will connect to your brand name?
- How do you get your client to pick just ONE name?
Plus! 3 super-useful checklists for before, during, and after your naming presentation
Bonus #003
LIVE! BONUS MASTERCLASS
from business consultant Necca Sampson
STRATEGY 102
Craft a Marketing Strategy for ANY Service Business — then Offer to Execute on it
All businesses are different, but you can use the very same framework to generate strategic ideas you never knew you had! Necca Sampson uses a repeatable method in her strategy sessions with service businesses across the spectrum, from Mom & Pop shops to B2B corporate clients.
In this class, you’ll learn the core elements of a simple marketing strategy for service businesses. You’ll walk away with a step-by-step guide that you can pull out whenever you need to strategize. You'll also learn how to run your ideas through the will-it-work checklist and how to offer your services to execute on the strategy you recommend.
In this bonus masterclass, you’ll learn:
- When should I offer to help with strategy?
- My client lacks the budget for a marketing team. How can I help them decide what deliverables they need?
- Everyone else in this industry ‘just puts in an ad.’ Are there effective alternatives for my client?
- I have some ideas for my client’s sales strategy, but how can I know if they’re likely to work or likely to be DOA?
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Bonus #004
LIVE! BONUS MASTERCLASS
from designer & marketer Chaya Murik
DESIGN FOR NON-DESIGNERS
Visual Hierarchy & Contrast — and Why They Matter
Chaya Murik, PS Design School Instructor, studied Design and Marketing at the Manchester College of Arts and Technology (achieving one of the top 5 grades in the UK) and holds an MBA with a marketing concentration. She's worked with clients like Oorah, El Al and Hazorfim Silver.
Chaya brings her endless drive, creativity, and passion to every class, with many of her students going on to become leaders in the field of design. She learns, teaches, and designs print media fueled by copious amounts of Jelly Bellies.
In this bonus masterclass, you’ll get answers to these questions:
- Visual hierarchy — what does it mean, why is it important, and why does every copywriter need to know how it works?
- How should you lay out copy on a page in a way that makes it most readable?
- How does contrast affect the way people consume your copy?
- How do you ensure that images and copy work well together?
Bonus #005
LIVE! BONUS MASTERCLASS
from award-winning business consultant Estie (Rand) Starr
The Client Conversion Kit
A Predictable System to Turn Your Leads Into Buyers
Estie (Rand) Starr built a multiple six-figure business in under two years with zero dollars in ad-spend (while raising five kids!). She is an award-winning business consultant and marketing strategist who helps small business owners earn more money with less headache.
She believes every person can build a professional business doing what they love — and make buckets of money at the same time.
In this bonus masterclass from Estie, you’ll learn:
- A proven method for landing your first 10 clients
- The key to attracting your ideal clients without paid advertising
- The science behind a sales call that enables you to smoothly close deals
- The secret to creating viral word-of-mouth campaigns
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Bonus #006
LIVE! BONUS MASTERCLASS
from career coach & consultant
Shaina Keren
IS FREELANCE FOR ME? AND OTHER TOUGH QUESTIONS
YOU NEED TO ASK YOURSELF
How to Maximize Your Unique Potential in Today’s Copywriting Landscape
Shaina Keren is a career consultant and success strategist with over a decade of experience helping people combine what makes them happy…and what brings in the dough.
Asking questions like "What were you born to do?" and "How can we have your strengths work for you?", Shaina has helped hundreds of less-than-happy campers discover their own potential and — as unlikely as it sounds — actually look forward to Monday mornings.
In this bonus masterclass, you’ll get answers to these questions:
- How do I know if I'm cut out for freelancing?
- What kind of personality is most suited for running a business?
- What are the different ways I can use my newfound copywriting skills to grow in my career?
- How do I become more self-aware and better identify my strengths and weaknesses to make a good choice regarding my employment setup?
- In what ways can I tweak my resume to fit an ideal desired role?
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Bonus #004
EXCLUSIVE LIVE! BONUS MASTERCLASS
from Naomie Rubner, brand strategist and copywriter
CREATE AND CURATE A
BRANDED SOCIAL MEDIA PRESENCE
Everything you need to know about social media management — and content
After 5 years of digital marketing at Mishpacha Magazine, Naomie Rubner today develops and manages scroll-stopping social media for businesses that are ready to be noticed. With her data-driven process, caffeinated creativity, and weakness for alliteration, Naomie transforms businesses into memorable brands.
In this bonus masterclass, you’ll discover:
- How to translate your client's brand into a cohesive (and strategic) social media presence
- The do's and don'ts of social media copy
- How to show up online authentically while creating the results you want
- The process behind smooth and savvy social media management
- The social media mindset hacks that will serve you and your clients
Plus, you’ll get full access to:
Complete CopyTribe Vault
of 13 Expert Masterclasses
“This Doesn’t Sound Like Me!”
By Justin Blackman
The 3-letter System For Avoiding Those 5 Words Every Writer Dreads
The Landing Page Crackdown
By Eden Bidani
What Makes Landing Pages Actually, Really Work
The Copywriter’s Ultimate Guide To SEO
By Jacob McMillen
Everything A Good Copywriter Needs To Know About SEO
Align Price and Position...
and Land Better Clients
By Amy Posner
How to Position Yourself as the Service Provider
That Clients are Lining Up to Hire
Pitch Decks 101
By Jack Zerby
Create Pitch Decks That Impress Investors and Help Bring Your Ideas To The World
All Weather Clients
By Abbey Woodcock
How To Consistently Fill Your Freelance Client Roster With High-paying Clients...Without Samples, Years Of Experience, Or A Website
Social Media Management
and Branding
By Naomie Rubner
How To Create and Curate a Branded Social Media Presence
Creating Viral Videos
By Zach Atherton
How To Write Compelling, High-Converting Video Scripts
The Building Blocks Of Masterful Branding
By Elisheva Perlman
How To Consistently Craft A Killer Creative Brief — And Use It To Create Unignorable Brands
Master the LinkedIn Game
By Yoel Judowitz
Generating Leads and Growing Your Business with Great Content
SEO Fundamentals
By Fay Friedman
How To Drive the Traffic That Drives Conversions
The Elegant Sales Conversation
By Dov Gordon
How To Master The Sales Call Even If You Hate Selling
The Freelancer's Guide to Business Setup
By David Fryman
Legal Advice for Freelancers From a Seasoned Lawyer
PLUS!
TEN ridiculously useful cheatsheets
AKA the stuff you pull out again and again when writing copy for real clients
These are the files you will always go back to — so you never have to start from scratch...
and you never need to feel that pit in your stomach.
10 Commandments Cheatsheet
Your go-to checklist for any piece of copy you produce.
- 10 key rules that every piece of copy needs to follow
- Easy-to-scan sweep check before sending off copy to a client
- Reminders of the fundamentals that sometimes get lost in the weeds
BRING ON THE FUN
Creative Copy and Print Ads Cheatsheet
Staring at a blank screen, waiiiting for that stroke of genius that’ll blow minds? Never again.
- Step-by-step guide to clarify your goal & identify a starting point
- 10 devices & formulas to employ to write creative copy successfully
COPY THAT DOES SOMETHING Conversion Copy Cheatsheet
Assure your client that “I can do that for you” — and mean it.
- Clear breakdown of the 3 different types of webpages and what they include
- A map of what to write where for more effective copy (and less what-next?! nail-biting)
DON'T STARE AT THE CURSOR
The Research Cheatsheet Part 1
Skip the dirt and get gold-mining! Research is the *key* to killer copy and this sheet is the key to killer research.
- All the information you need to gather — so there’s nothing missing from your brief
- A walkthrough of how to use information to get prospects buying
- A breakdown of stages of awareness, plus how to determine YOUR audience's awareness level
DON'T STARE AT THE CURSOR
The Research Cheatsheet Part 2
The down-low on client discovery sessions and data mining.
- The high-level overview of the copywriter's process (and how research fits in)
- Over 20 questions you need to be asking on every Client Discovery Session, so you never have to wonder “what do I need to know?”
- 5-point list of where to data-mine for the good stuff
BRAND VOICE CHEATSHEET
Vague or erratic? No — clear and consistent voice, throughout every single project.
- The 3 essential elements of tone of voice
- Pointed questions to ask your client to zero in on their voice
- The fundamental sections to include in a mini voice guide
Tips for uncovering your own unlike-everybody-else voice
WEB COPY 101 CHEATSHEET
Tackle any website projects with confidence.
- The essential differences between a conversion site and a branding site
- The GAP method for crafting strategic site architecture
- Guidelines for the most common website pages
COPY THAT DOES SOMETHING
The Email Cheatsheet
The complete hand-holding guide to writing emails, this sheet’s gonna be your new BFF.
- A breakdown of all the components en effective email has + the goal of each one and how to achieve it
- A list of spammy words to avoid to ensure that your emails aren’t blocked by the cyberspace cops
- Tips for writing email subject lines will save you headaches (and dismal open rates)
- How-to guide to measuring and understanding email success rates — and boosting the odds of your next email's success
The Comprehensive Guide to Effective Brochures
Make every inch of your brochure real estate count.
- The 4 must-ask questions before you start writing anything
- In-depth breakdown of the anatomy of an effective brochure and what goes in each section
- Brochure length guidelines and which clients actually can use one
- How to ensure an amazing brochure sample
CONTENT CHEATSHEET
Yes, copywriters *do* write content. Get clarity on which is which, plus tips for the most common content
- The 5 goals of content marketing
- When you need to SEO — and when to leave it to an expert
- The RISE method for making blogs readable
- The 3 benefits of case studies, with step-by-step tips to make it compelling
“CopyTribe enabled me to give up my less-profitable work and turn to copy as my main job”
I always loved writing, but my professional opportunities felt limited. I didn't see a lot of room for growth. That changed when I signed up for CopyTribe. Not only did the course introduce me to a new field, CopyTribe gave me foundational skills for navigating it. My business didn't exist before this course. CopyTribe enabled me to give up my less-profitable jobs and complete copy projects as my main job — and I love the work and flexibility!
I gained so much from the positive energy and support — everyone *loves* the authenticity and camaraderie of Slack, and I've gotten several great referrals from fellow CopyTribers. I also sometimes direct specific questions to one person in a DM or email if I know she has experience in that field/project type.
There's no refuting the value of this course.
— Shevi Handelsman, The Copy Concierge
“I’m now earning 400% of what I was earning one year ago…
my goal is 10x and I know it’s possible”
I‘d thought that copywriting required a magical, creative skill set. Now I know that it is part art + part science — and by knowing the science, I am already a million times more skilled. I’m now earning 400% of what I was earning one year ago. But the main thing: my goal is 10x and I know it’s possible.
Michal has this amazing ability to build knowledge step-by-step and deliver classes with a WOW factor every time. I’ve loved being part of an environment of supportive professionals, all of whom are driven to achieve and learn from one another.
— Eliana Cline, Eliana Cline Copywriting
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Hiiiiiii!
I’m Michal. Conversion Copywriter, Marketing Strategist, and (recovering) caramel ice cream addict.
Just eight years ago, I was a frazzled (and underpaid) feature writer, agency copywriter, and part-time speech therapist — embracing every job under the sun and convincing myself I should feel happy getting arachis hypogaea (AKA peanuts).
I loved my work — it was stimulating, meaningful, and challenging — but I felt scattered...and somewhat resentful. Deep down, I knew I was giving far more value than the payments that plopped into my bank account.
In 2016, I launched a proper copywriting business and went all in—and since doing that, I 10xed my monthly revenue.
(^^Sharing this because I want you to know that “grow your income” is not just a catchphrase on this page.)
Shameless show-off alert!!
(I 💓badges; indulge me)
I’m an alumna of The Copywriter Accelerator program and The Copywriter Think Tank, an exclusive mastermind for high-level copywriters from around the world.
I’ve been honored to appear before some very cool audiences, and my presentations on LinkedIn lead generation have been watched by hundreds of copywriters worldwide.
In recent years, industry leaders Kira Hug and Rob Marsh invited me to speak at their NYC & San Diego conferences, The Copywriter Club in Real Life, about building a sustainable, profitable business that ENHANCES your life — even when you don’t have decades of experience, and even when you’re a mom to several little kids.
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Today, I run a boutique copywriting agency with an amazing team. And I am so grateful to be typically booked 2-3 months in advance. I believe it’s because we’ve created a brand that attracts discerning clients who respect the process — and I want to show you how to do the same.
So why am I confident I can help you?
Because I traveled the path myself.
Because I made a LOT of mistakes.
Because I went from $.10/word articles to consistent five-digit months.
Because I know your market. I know the field.
And most importantly — because I’ve helped 400+ other writers like you...
★ earn a more comfortable living
★ feel much more satisfaction
★ gain much more peace of mind.
“Michal is as good of a presenter as she is a writer.
And she’s one of the best writers I’ve ever known."
— Justin Blackman, prettyflycopy.com
“Once you try a resource from Michal,
it's hard for anyone else to match up."
Michal just has a way when it comes to crystallizing any topic, however new or complex. I've gotten so used to her style that any other tutorials or classes I've tried literally came across as dizzying. (Yes, world-renowned pros, I'm looking at you.)
It's not their fault. It's just that once you try a resource from Michal, whether her classes, membership groups, or project walkthroughs, it's hard for anyone to match up. You come away a million times cleverer and are always glad you invested the time or money.
— C.S. Teitelbaum, CST Copy
“One of the best speakers we ever had."
When we asked Michal to speak at our event, we knew she would be good—she's a perfectionist after all. But wow...she was fantastic. Everyone was on the edge of their seats. She combines riveting stories with actionable advice that keep people listening. She's one of the best speakers we've ever had.
— Rob Marsh, The Copywriter Club
“I've been able to allow myself the luxury of a slower-paced life.”
I'm loving working from home again, doing work that I really enjoy. BH I've been able to allow myself the luxury of a slower-paced life.
— Penina Ostroff, Prism Copywriting
“I got a 30% raise in 24 hours!"
This course has been a life changer! I signed up to learn how to write copy that speaks to target customers and converts — but I learned business management and processes...and gained confidence!
Although I’ve been magazine writing for years, I was a TOTAL newbie at running a business. Now, I know how to filter leads (huge for me). I know how to respond to clients. I have a process that protects me and the client. The tools I gained in this course have given me confidence to charge my worth in my other writing (I got a 30% raise in 24 hours at one magazine!) and in the copy jobs I've gotten so far, and the outcome has, b”H, been significant.
— Ruchama Schnaidman, Ruchama Schnaidman Copywriting
“Thank you Michal, for empowering frum women to acknowledge their value.”
I am so grateful to have discovered a skill that I love exercising as a means of supporting my family. I'm passionate about the power of the frum woman, and am a long standing advocate of women showing up and acknowledging their value — and getting paid what they deserve! Thank you Michal for empowering frum women through this course so they might be able to move past $10 an hour medical billing jobs. Thank you for providing the comprehensive classes, the thorough research and the support and advice that has enabled us all to access this valuable industry.
— Naomie Rubner, Assistant Copywriter, ChayaGlatt.com
↪ If you’re serious about becoming a copywriter…
↪ If you’re serious about developing competence...
↪ If you’re serious about growing a career that will
serve you for many years to come...
Then we’re waiting for you in CopyTribe 6.0 😊
“CopyTribe is the career-transforming gold standard for running a successful copywriting business.”
If you're looking for just another copywriting course, CopyTribe is not for you.
CopyTribe is THE gold standard because it's a copy+business incubator that is career-transforming. It teaches you every *single* thing you need to run a successful copy business.
Taking CopyTribe was the best business investment I made. It kickstarted my business, and I went from treading the muddy freelancing waters to having clarity and confidence in what I was doing. Serious about building a copywriting business? CopyTribe is exactly what you need.
— Hannah Lipschutz, hannahlipschutz.com
“This course was just what I needed to achieve my career dreams.”
CopyTribe is different from other courses in that you get hands-on practice and personalised feedback, so you really get to hone your skills. I know this sounds cliched and I don't want to agitate Michal's cliche allergy, but this course was just what I needed to achieve my career dreams.
— Rachel Grunbaum, thecopybuff.com
“I made back my investment in the first month.”
CopyTribe let me skip the first 2 muddy in-the-trenches years of business building. I can’t even calculate how many disasters I avoided (just read people’s LinkedIn dilemmas and you’ll see them) by taking this course. When I joined CopyTribe, I’d already done several copy jobs and gotten great results. I wanted more training, specific direction/critique...and confidence. I'm a big believer in saving time + stress by taking shortcuts. And this course was a CRAZY shortcut. I was surprised the first month how I got around 2 leads a week using the LinkedIn posting strategy. I made back my investment in the first month.
A few months after CopyTribe, a talented + experienced copy friend who hadn’t taken the course mentioned that she was charging $300 for a website. I was incredulous, and appalled. And when I told her that copywriters at her level charge at least FIVE TIMES AS MUCH, she couldn’t believe it. She didn’t have the guts to raise her prices, even though she could have. And I sat and thought, “There but for the grace of CopyTribe go I.”
CopyTribe taught me to know my value, and to be able to show businesses why hiring me will up their revenue and is a SMART investment. It taught me how to show up like a pro, navigate sticky client situations (because every client needs to be managed - if you don’t do it, they become the nightmare client) and ALWAYS get paid.
— Devorah Hager, SapphireCopy.com
“But Michal, is this
program for me??”
CopyTribe 6.0 is NOT for you if you…
- Think you can passively pick up skills watching 20+ hours of content, vs. doing the work of implementing what you learn — then getting feedback & re-implementing.
- Cannot carve out 4-7 hours on average each week (for 28 weeks) for classes, challenges, and Slack interaction — all crucial elements to growing your skills and your network.
- Are not prepared to invest significant effort to establish authority, market your services, and grow your network in order to get in front of clients.
- Expect to immediately land a $6K/month job as you break into a new field (this is NOT a get-rich-quick scheme)
CopyTribe 6.0 is PERFECT for you if you are…
- Skilled at writing
- Driven
- Self-motivated
- Tech-savvy (or willing to try new things)
Sound like you?
I cannot wait to welcome you
to CopyTribe 6.0.
Meet the mods
Get answers to your burning copy & client questions from expert copywriters — with years of experience — as well as successful CopyTribe grads who are just 3-4 years ahead of you (and understand exactly how you feel right now).
Hop into Slack to get spot-on guidance, eye-opening conversations, endless value bombs...and inevitable laughs. (Plus the occasional meme or cheesecake recipe. 😊)
Michal Eisikowitz
Michal is the founder of MichalEisikowitz.com, a micro agency that helps B2B SaaS brands replace yawn-inducing website copy with engaging, data-driven messaging that resonates. She is also the founder of CopyTribe, an instructor-led, foundational online university for copywriters & freelancers that has trained nearly 300 entrepreneurs to date.
Nechy Sampson
Nechy Sampson runs her business, Owl Copy, from her Brooklyn basement, while her kids thump around upstairs. As a sales funnel copywriter, she’s helped 200+ businesses net millions in revenue. She also coaches ambitious freelancers in private sessions and in the GrowthMentor community. In her spare time, she sleeps.
Devorah Hager?
Founder of Hooked™ — the bootcamp for training in-house marketing teams, Devorah Hager is a copywriter & marketing consultant who specializes in b2b healthcare, SaaS and IT/telecom.
She has helped over 100 businesses substantially increase sales, and sign on clients like Disney, Toyota, Lego and Johnson & Johnson.
Michal Eisikowitz
Michal is the founder of MichalEisikowitz.com, a micro agency that helps B2B SaaS brands replace yawn-inducing website copy with engaging, data-driven messaging that resonates. She is also the founder of CopyTribe, an instructor-led, foundational online university that has trained 400+ freelancers to date.
Necca Sampson
Necca runs her business, Owl Copy, from her Brooklyn basement, while her kids thump around upstairs. As a sales funnel copywriter, she’s helped 200+ businesses net millions in revenue. She also coaches ambitious freelancers in private sessions and in the GrowthMentor community. In her spare time, she sleeps.
Shterna Lazaroff
Shterna is a nonprofit copywriter. She works with organizations to develop multi-million dollar asks – such as legacy & capital campaigns, cases for support, and high-level fundraising events. Her work has helped nonprofits get results like $250,000 in click-through donations on a single email.
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Hannah Lipschutz
Hannah is an email strategist who helps 7-figure ecommerce businesses grow their revenue through email marketing. She’s called "dangerously good" by her clients, who’ve significantly increased their sales through email. When she’s not nerding out on strategy, she’s probably feeding her Haribo addiction.
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Devorah Hager
Founder of Hooked™ — the bootcamp for training in-house marketing teams — Devorah Hager is a copywriter & marketing consultant who specializes in B2B healthcare, SaaS and IT/telecom. She has helped over 100 businesses substantially increase sales, and sign on clients like Disney, Toyota, Lego and Johnson & Johnson.
Assistant mods
The magic is in the mentorship.
CopyTribe 6.0 includes personal mentors who will lead small groups within the cohort, getting to know the members of their group well, and supporting them throughout the program to ensure they get the most value.
Adam Kirsch
Chana Greenstein
Naomie Rubner
Rachel Fakheri
Tali Perrin
Rachel Friedlander
Shani Schmell
Meet some of our copy coaches
Necca Sampson
Necca runs her business, Owl Copy, from her Brooklyn basement, while her kids thump around upstairs. As a sales funnel copywriter, she’s helped 200+ businesses net millions in revenue. She also coaches ambitious freelancers in private sessions and in the GrowthMentor community. In her spare time, she sleeps.
Shira Isenberg
Shira attached herself to Michal Eisikowitz after CopyTribe 1.0...and never let go (but not in a creepy way). Now a Senior Copywriter on Michal's team, she uses her decade-plus of writing and editing to produce tight, compelling copy that supports Michal's client work.
Orit Wittenberg
Orit is the co-founder of Silbo, a verbal identity studio that helps brands find their unique pulse and bring it to life through words. She and her partner blend 3 different schools of copywriting (brand, creative, and conversion) to distill each brand's essence into words that resonate, build trust, and do them justice.
Hannah Lipschutz
Hannah is an email strategist who helps 7-figure ecommerce businesses grow their revenue through email marketing. She’s called "dangerously good" by her clients, who’ve significantly increased their sales through email. When she’s not nerding out on strategy, she’s probably feeding her Haribo addiction.
Penina Ostroff
Penina stumbled across copywriting accidentally while working in the non-profit space — and dove in head-first. Relishing using both sides of her brain in tandem, she produces strategic websites with a creative touch for delighted clients around the globe. Penina also spends hours every week helping newer copywriters hone their work.
Shterna Lazaroff
Shterna is a nonprofit copywriter. She works with organizations to develop multi-million dollar asks – such as legacy & capital campaigns, cases for support, and high-level fundraising events. Her work has helped nonprofits get results like $250,000 in click-through donations on a single email.
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Chani Pollins
Chani was writing copy before she knew what it was. Five years ago, she found out that it was a THING, and was kinda shellshocked to find a career that was simultaneously lucrative, stimulating, and sooo doable as a working mom. Long story short, she got over that shock pretty quick, and she's been copywriting, brand-strategying, and copy-coaching ever since. When she finds a spot of free time, she's happy to put her feet up and do nothing at all
TRUTH:
coaching & critiques are a superpower
→ Many copywriters spend $1000s on coaching, mentoring, and critiques when they start out. Because without experienced eyes on your copy, how can you know you produce work your clients should pay for?
Some programs offer minimal critique… but no one is holding you accountable to send in your copy.
Some programs have challenges…but no one reviews them to see if you’re on the right track.
CopyTribe is built around carefully crafted challenges which are
critiqued & scored by pro copywriters.
“What is the MOST valuable part of CopyTribe?”
Ask any CT grad and get the same answer: the critiqued challenges.
Without hands-on implementation — and pointed, in-depth critique — all that learning would fuzzify FAST. 💨
The challenges hold you accountable. And the instructive comments + motivating feedback from experienced copywriters sharpen your skills and empower you to keep improving.
Because this isn’t high school.
The goal is not to get a perfect score — the goal is to get SKILLS so you can
deliver good work, grow your career, and command good rates.
So with CopyTribe, you get
- Specific comments on where you need to improve
- Motivating comments on where you shine
- Confirmation that yes, you’re doing this copywriting thing right
What does critique look like?
Here are actual comments that CopyTribe coaches made on submitted challenges.
“The best business investment I made.”
If you're looking for just another copywriting course, CopyTribe is not for you.
CopyTribe is THE gold standard because it's a copy + business incubator that is career-transforming. It teaches you every *single* thing you need to run a successful copy business.
Taking CopyTribe was the best business investment I made. It kickstarted my business, and I went from treading the muddy freelancing waters to having clarity and confidence in what I was doing. If you’re serious about building a copywriting business, CopyTribe is exactly what you need.
— Hannah Lipschutz, hannahlipschutz.com
What LinkedIn is saying about CopyTribe
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HELP ME LAUNCH A LUCRATIVE
& ENJOYABLE CAREER
Take the abridged version of the program if you only need a solid copywriting foundation.
- The Confident Copywriter (June-Oct)
● 19 Craft of Copywriting modules● 7 critiqued and scored challenges● LIVE Bonus Masterclasses● Complete Vault of 4 Past Masterclasses from Copywriting Experts● LIFETIME access to all videos + materials + calls● Moderated Slack community to get questions answered by experts● 10 go-to cheatsheets you’ll pull out again and again● The Ultimate Copywriter’s Pricing Guide● Complete Copywriter Contract● CopyTribe completion badge, with full completion of challenges● The Complete Copywriter Template Vault
Take the full program if you want to gain a bedrock foundation of copywriting skills PLUS everything you need to set up a promising business. Includes the full copywriting program plus 10 packed classes on processes, pricing, marketing, and client management.
- EVERYTHING in the Confident Copywriter
PLUS - THE FULL BIZ & MARKETING TRAINING: (Nov-Dec)● 10 Business Management modules● 3 critiqued and scored challenges● LIVE Bonus Masterclasses● Complete Vault of 6 Past Masterclasses from Business Experts● LIFETIME access to all videos + materials + calls● Go-to business management checklists you'll pull out again and again● The Complete Retainer Contract● The Complete Freelancer Contract
CopyTribe 6.0 is a 7-month program that will begin June 1.
Need help or have questions?
Please contact us at hello@copytribe.co
Will I be able to upgrade to the Profitable Freelancer segment at a later date?
Yes, but the price will be higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.
Concerns about the prohibition of paying and accepting interest (“ribbis”)
The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they’ll be admitted to the Slack group immediately).
NO RISK
A 30-Day Money-Back Guarantee for You
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I am so confident in this training program, I’m offering a money-back guarantee. If you spend 30 days in this program and don't feel it's a good fit for you...
Just contact us and you'll get 100% of your money back.
NO QUESTIONS ASKED.
WHICH MEANS YOU HAVE NOTHING / NADA / ZERO TO LOSE.
So there's no risk. It's either money well spent, or money not spent.
Yes, this program is expensive compared to other digital courses that you can get out there, but CopyTribe is not just another digital course.
- because it works.
- because people actually complete it.
- because it’s a transformative program —
not just information you have to wade through.
At CopyTribe, we don't believe in offering self-paced courses that 90% of people never complete.
In our experience training 407 freelancers the majority of them did not gain retainable knowledge from self-paced courses.
So CopyTribe includes live classes, but most importantly,deep accountability in the form of expert-critiqued homework challenges.
When you get
• live classes
• moderated Slack
• expert critiques
this drives up the cost, but ultimately, makes the course worth your investment (because you actually complete it and gain the skills you need).
This is not an online course
We get it — there are amazing courses out there that have loads of amazing content.
But that's exactly the problem.
Content overwhelm is real. It's hard to stay motivated and actually watch stuff when there's no social element, no accountability, and no challenges. That’s why only 4% of people actually complete these courses.
We designed CopyTribe to address this exact issue
— and this is why we have an over 90% completion rate.
You know yourself well. If you’re unlikely to succeed in a course without
mentoring,
deadlines,
community,
personal feedback on your work,
and accountability,
then CopyTribe is made for you.
Because despite the expense, it will ultimately help you achieve your goals faster and make back the money that much quicker.
We’ve heard this from dozens of graduates: that they’ve taken other courses, but CopyTribe is the training they completed — and the one that propelled them forward in their careers.
This is a career with
enormous growth potential
Any serious career-training program is an investment, but it’s important to consider what you could earn with the skills and experience you gain.
Full-time in-house copywriter salaries range from $50-90K, and freelance copywriters can make a lot more than that.
If you’re new to the field, you will not be able to command great rates at the start.
But after some time and experience, here are actual prices that our graduates are charging.
ACTUAL PRICES that fresh-off-the-boat CopyTribers
charged post-CopyTribe
Typical Prices for Copywriting Projects
(swiped directly from my Copywriter’s Ultimate Guide to Pricing)
Blog Post Package
4 blog posts/month:
Daily (300 words):
$800
$100/post
Brochure Copy
Trifold brochure
Strategy + Copy + Design Collaboration
$500 - $750
Fundraising letters
Standard 2-page letter
$350 - 500
Ad Copy
Concept + copy (for one ad)
$250 - $350
SO…
after your first bunch of projects, you’d have made back your $$$ — and all set to charge 2X or 3X what you’re earning now
Frequently Asked Questions
What thoughtful people have asked before enrolling
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CopyTribe 6.0 is the only training program in existence that
- comprehensively combines copy skills + business management skills—so you don’t just learn how to write good copy, you learn how to run a sustainable business
AND
- integrates ultimate accountability with challenges, check-ins, and deadlines—so the videos and content don’t just sit there, languishing on your hard drive for eternity.
We get it. Life is busy and you’re juggling a lot. But let’s be real: will there ever be a better time?
You want to get serious about copywriting. You want to get better clients and stop wasting time on low-paying gigs. You don't want to be wasting energy doubting yourself or going round and round on the hamster wheel. You don't want to wake up to another morning of going to a job you don't really like.
So yes, it's going to be a lot of work and a real time investment — you need to decide if it’s worth it.
Given the time and energy you may be spending now on things you're not excited about, the real question is: where do you want to invest time for the long-term?
5-7 hours will give you enough time for trainings + challenges + keeping up in Slack.
And by the end of this incubator program:
- You’ll have learned client management + process techniques that will drastically cut down the (unbillable) time you spend on client back’n’forth
- You’ll have the frameworks, formulas and research tips that take the guesswork out of writing, so copy comes MUCH quicker
- You may even have a website + LinkedIn profile up, and a strong workflow system in place. Those things take forever to do on your own.
While most CT registrants have some professional writing experience, many don’t…but this can actually work to your advantage. It’s much easier to learn new skills when you don’t have to unlearn the old ones first. In fact, that’s why CopyTribe is ideal for you—you get expert eyes on your work, polishing, suggesting, auditing, and improving.
BUT to be a good candidate, you do need to have:
- strong writing skills
- an interest in people
- a willingness to market yourself using the techniques we’ll learn.
You'll get video recordings of the modules dripped out each week, and we'll have bi-weekly live Q&A sessions. The videos will be released approximately once per week over 20 weeks, for an average of 60 minutes each.
The Profitable Freelancer track is for you if you want to go all in and set up a promising business.
You're super serious about a launching a lucrative and enjoyable copywriting career, and you want to finish CopyTribe with masterful knowledge of how to run your business and manage clients. The modules, masterclasses, challenges, cheatsheets, and templates in the Profitable Freelancer segment will fast-track your growth.
If you know you want to only work in-house or for agencies, and not do any work for private clients, the Confident Copywriter segment of the program is enough to give you the skills you need.
No. You will have lifetime access to the recordings but you will need internet access to watch them.
If you want to run a freelance business as a copywriter, you have to be willing and happy to market yourself. You’ll need to work hard to get leads and build a strong network with a stream of clients. That said, while it’s true that a freelance copywriter must be comfortable with some type of self-marketing, it need not be aggressive or braggy.
But if you'd prefer to avoid marketing yourself at all, you can work for a company as an in-house copywriter. You'll have lower earning power but you won't need to get leads or market your services.
Yes, they do! And no hard feelings. Sometimes it's simply not a fit, so feel free to try it out.
Yes, I am definitely using marketing techniques to promote this course — I'd be a terrible teacher if I didn't! I use the very techniques I teach my students, because they're effective.
That said — any copy I write is about persuading the RIGHT person to join and get value.
If you're not a good fit, we’ll persuade you not to join the program.
And if you ARE a good fit, I will use every technique in my arsenal to help you make a sound, informed decision, because I believe in this program — I know it works, and I want you to be able to access the transformational outcome and career it offers.
It’s intense. 😊 It's college-level training, preparing you with all the fundamentals you’ll need to turn copywriting into a career.
Members invest 5-7 hours per week, on average. There are ~2.5 hours of class each week, and a ~weekly challenge that must be completed by the deadline (usually 1 week from the date it was assigned).
Before you commit, make sure you’ll have the time and headspace to get the most out of 7-month, fast-paced program and ~weekly challenges that will prepare you to be a confident copywriter.
Because every single business needs copy. In New York State alone, there are 523,000 businesses. If you build your skills, there are thousands of businesses who potentially want your services. The key is to get in front of them, and communicate the value you bring (which we teach in the Profitable Freelancer segment of this training).
Michal will answer questions posted in Slack (the messaging platform we use to host the CopyTribe community) once a week. You also have the opportunity to ask questions to Michal live during the Q&A calls.
In addition to Michal, there will be multiple experienced copywriters answering your questions in Slack every day.
Yes, but the price will be higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.
Yes. Scholarships will be available beginning June 1.
However, scholarship applications will not open until registration has closed, so if you’re not a scholarship recipient, you won’t have the opportunity to join the current cohort.
Our people do excellent work
Spotted great copy in the wild?
That may be the work of a CopyTriber. 😊
Check out some actual work from CT grads.
Chani Kahan, CT 3.0
Adam Kirsch, CT 3.0
Sara Katz, CT 1.0
Shani Schmell, CT 1.0
Naomie Rubner, CT 3.0
Andre Johnson, CT 4.0
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Malka Porges, CT 3.0
Shiffy Abramoff, CT 3.0
Adam Kirsch, CT 3.0
Chana Klein, CT 2.0
Zipporah Osrin, CT 3.0
Ruchy Honig, CT 2.0
Chani Pollins, CT 2.0
Sara Stein, CT 3.0
Rachel Friedlander, CT 2.0
Chani Paskes, CT 2.0
Penina Ostroff, CT 2.0
Eliana Cline, CT 3.0
Tamar Ansh, CT 1.0
Zippy Seliger, CT 4.0
Tzirel Pilchick, CT 2.0
Gila Arnold, CT 2.0
Penina Ostroff, CT 2.0
Orit Wittenberg, CT 2.0
Tilly Steiner, CT 4.0
Shevi Handelsman, CT 2.0
Malka Porges, CT 3.0
Chana Sorele Teitelbaum, CT 3.0
Nena Mendlovic, CT 4.0
Chaya Daniela Bronshteyn, CT 4.0
Chani Pollins, CT 2.0
Malka Porges, CT 3.0
Chany Paskez, CT 2.0
Chaya Danieal Bronshteyn, CT 4.0
Devora Sambrowsky, CT 3.0
Penina Ostroff, CT 2.0
Chani Pollins, CT 2.0
Malky Littman, CT 4.0
Chaya Daniela Bronshteyn, CT 4.0
Devora Sambrowsky, CT 3.0
Chani Paskesz, CT 2.0
Chani Pollins, CT 2.0
Chani Paskesz, CT 2.0
Devora Sambrowsky, CT 3.0
Eliana Cline, CT 3.0
Goldy Buxbaum, CT 3.0
Miriam Bluzenstein, CT 5.0
Naomie Rubner, CT 2.0
Zipporah Osrin, CT 3.0
Zippy Seliger, CT 4.0
Remember: investments have returns.
And this is an investment in YOU.
Here’s how long short it took for CopyTribers to earn back their investment in the course:
“Within one month, from one work-from-home client.”
— Chaya Valier
“In the first month of the course!”
— Batya Steinherz
“In just one month!”
— Penina Ostroff
“Earned it back during the course!”
— Ruchoma Dworetsky
“Made it back from just one job — my first! — during CopyTribe!”
— Racheli Fakheri
“Within just 3 months of starting CopyTribe — including the cost of the VIP track upgrade!”
— Chani Lipschutz
“Made back the course investment during the actual course, and made back the VIP investment within a month afterward.”
— Shevi Handelsman
“It took about 3 months from the end of the course — and I took the course twice!”
— Gila Arnold
What price would you put on the confidence-backed know-how to launch a lucrative, rewarding business from the get-go?
Yes, I am definitely using persuasion techniques in the marketing of this program —
I'd be a terrible teacher if I didn't! I use the very techniques that I teach my students, because they're effective.
BUT it's about persuading the RIGHT person to join and get value.
If you're not a good fit, we’ll persuade you not to join the program. And if you ARE a good fit, I will use every technique in my arsenal to help you make a sound, informed decision, because I believe in this program — I know it works, and I want you to be able to access the outcome and career it offers.
Don’t take my word for it though —
our heaps of social proof and 407 members speak for themselves. If you’d like to speak directly with a CT grad, reach out to hello@copytribe.co and we’ll connect you.
LASTLY: you don't have to trust me. Test-drive the program for 30 days.
IF it's not a good fit, you’ll get your money back — no questions asked.
We've had plenty of people take us upon this offer, and we're always happy. You know yourself and your family and your life situation best. So no need to trust me — try the program and decide for yourself.
"The best investment I've ever made"
CopyTribe was the best thing to happen to my business since I started 18 years ago! The support of the group has impacted my business tremendously. Just having a group of women I could turn to for opinions, critique, and advice has been extremely valuable at all stages of my copywriting journey so far.
I made back my investment quickly — both from the business mindshift (which I applied to my graphic design business as well) and the copywriting jobs I was able to take on (as a complete newbie.)
My processes are smoother, my copy is strong, and my clients are happy.
Business-wise, it was the best investment I’ve ever made.
— Shani Schmell, Pique Copy & Design
“The gems of copywriting, all in one place — I wish I would have taken this course years ago!”
CopyTribe is a very informative and comprehensive course. I don't consider myself a newbie at copywriting or marketing, and I learned a lot. It was so good to get a refresher. Michal did a really good job assembling a lot of the gems of copywriting in one place. I wish I would have taken it years ago! Additionally the support staff is excellent in answering questions.
— Rabbi Elazar Green, Jewishenrichment.com
“Smartest money I spent this year”
Hands down, the smartest thing I've spent money on this year was joining CopyTribe. I'm the quintessential D-I-Y and an official infoholic; I came to CopyTribe for the camaraderie, but I gained so much more. The organization & presentation of the coursework was truly exceptional. Everything you need (& some more) to start off or accelerate as a copywriter is in there. I read books and blogs but there is something about learning live in a group environment. The commitment to individual feedback was equally impressive and is by far the most valuable aspect of it all.
— Yetta Moskowitz, WriteResults4U
HELP ME LAUNCH A LUCRATIVE
& ENJOYABLE CAREER
Take the abridged version of the program if you only need a solid copywriting foundation.
- The Confident Copywriter (July-Sept)● 19 Craft of Copywriting modules● 7 critiqued and scored challenges● LIVE Bonus Masterclasses● Complete Vault of Past Masterclasses from Copywriting Experts● LIFETIME access to all videos + materials + calls● Moderated Slack community to get questions answered by experts● 10 go-to cheatsheets you’ll pull out again and again● The Ultimate Copywriter’s Pricing Guide● Complete Copywriter Contract● CopyTribe completion badge, with full completion of challenges● The Complete Copywriter Template Vault
Take this track if you want to gain a bedrock foundation of copywriting skills PLUS everything you need to set up a promising business. Includes the full copywriting program plus 10 packed classes on processes, pricing, marketing, and client management.
- EVERYTHING in the Confident Copywriter
PLUS - THE FULL BIZ & MARKETING TRAINING:● 10 Business Management modules● 3 critiqued and scored challenges● LIVE Bonus Masterclasses● Complete Vault of Past Masterclasses from Business Experts● LIFETIME access to all videos + materials + calls● Go-to business management checklists you'll pull out again and again● The Complete Retainer Contract● The Complete Freelancer Contract
CopyTribe 6.0 is a 7-month program that will begin June 1.
Need help or have questions?
Please contact us at hello@copytribe.co
Will I be able to upgrade to the Profitable Freelancer segment at a later date?
Yes, but the price will be higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.
Concerns about the prohibition of paying and accepting interest (“ribbis”)
The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they’ll be admitted to the Slack group immediately).
NO RISK
A 30-Day Money-Back Guarantee for You
I am so confident in this training program, I’m offering a money-back guarantee. If you spend 30 days in this program and don't feel it's a good fit for you...
Just contact us and you'll get 100% of your money back.
NO QUESTIONS ASKED.
WHICH MEANS YOU HAVE NOTHING / NADA / ZERO TO LOSE.
So there's no risk. It's either money well spent, or money not spent.
NO RISK
A 30-Day Money-Back Guarantee for You
I am so confident in this training program, I’m offering a money-back guarantee. If you spent 30 days in this program and don't feel it's a good fit for you....
Just contact us and you'll get 100% of your money back.
NO QUESTIONS ASKED.
WHICH MEANS YOU HAVE NOTHING / NADA / ZERO TO LOSE.
So there's no risk. It's either money well spent, or money not spent.
But you won't get any value if you don't click one of those little buttons above.
Which is a shame.
The Profitable Freelancer is for copywriters who want to freelance.
In it, you’ll learn crucial skills:
How to find clients
How to manage clients
How to price projects
How to sell your services
How to create professional processes
and more.
If you want to freelance successfully, the Profitable Freelancer will save you from learning these the hard way.
(If you want to be an in-house or agency copywriter, you will benefit from the skills taught in the Profitable Freelancer, but they’re not crucial.)
This opportunity
comes once a year
And consider this:
Any interactive copywriting program costs $3-5K — and that's without personal critiques or mentoring.
Plus, most copywriting courses focus on copy skills only and don't give you any of the tools you need to understand how to market yourself and land actual clients.
CopyTribe is a unique, foundational program that you're actually going to complete — and emerge from with the skills you need to build a rewarding career for life.
Let’s sum up what you get when
you join CopyTribe now 🔥
19 CRAFT OF COPYWRITING modules
give you ALL the fundamentals of effective marketing and pro-level copy, with a hands-on focus on the 5 most common projects: ads, emails, websites, brochures, and branding.
So you can take on any job confidently. Charge like a pro. And ace it.
- Let’s Get This Party Started: Introduction to Copywriting
- The Principles of Persuasion: 6 Techniques You Need To Ensure Effective Copy
- Marketing Strategy 101: A Comprehensive Overview of Marketing + How to Think Like a Strategist
- Catch my Attention, Quick: How Copy and Design Work Together to Hook Audiences
- Bye-Bye Buzzwords...And Baloney: Everything You Need to Know about Writing Creative Copy
- Don't Stare at a Blinking Cursor: Part 1 The Copywriting Research Process
- Don't Stare at a Blinking Cursor: Part 2 The Copywriting Research Process
- Homepages, Landing Pages, Sales Pages — Oh My!: Intro to Conversion Copy for the Web
- Anatomy of a Homepage: A Section-By-Section Guide to Crafting Compelling Homepages
- Brand Voice 101: How to Define, Develop, and Bring to Life a Brand's Voice
- Nonprofit Copywriting 101: How to Write Effective, Emotive, and Non-Cheesy Copy for a Cause
- So You Need to Write a Video Script: How to Write Engaging Scripts that People Want to Watch
- Beyond the Homepage: Everything You Need to Know to Structure — and Write — a Full Website
- Into the Amazon — and Other Ecommerce Jungles: Navigate the Complex World of Ecommerce Like a Pro
- The Comprehensive Guide to Effective Brochures: Everything You Need to Know to Strategize, Write & Lay Out Brochures That Work
- Content Writing 101: Foundational Guide to Blog Posts, Case Studies & Press Releases
- Hold the Spam!: Essentials of Effective Email Marketing
- Hot and Cold Emails: How to Create Cringe-Free Email Sequences and Pitches
- Choose Your Career Path: Agency, In-house, Freelance, or Hybrid — Which is Best For Me?
10 BUSINESS, PROCESS & MARKETING modules
in the Profitable Freelancer segment
show you how to stand out in a crowded marketplace, price things right, nail proposals + sales calls, manage clients, and effectively communicate your value.
So the leads flow in, happy to pay your rates. And you don’t stress out about missing payments or nightmare clients.
MINDSET, PROCESS & MARKETING:
- You are NOT a Freelancer: Mindset, Money, and Other Key Secrets You Need to Know
- But...How Do I Price This??? A Fundamental Guide To Pricing & Packages
- Secret of the No-Brainer Sale: How to Spot Great Clients — and Close the Deal
- Cool as a Cucumber Part 1: How to Manage Clients So You Don’t Develop an Ulcer
- Cool as a Cucumber Part 2: How to Write Professional, Polite Emails That Get Positive Responses
- Tricky & Sticky Email Workshop: Practical + Professional (and Sanity-Saving) Email Strategies
- Build a Lean, Mean Marketing Machine: How to Consistently Generate Leads
- The Picture-Perfect Profile: How To Build a Sales-Boosting LinkedIn Profile — Even If You're Not On LinkedIn
- The Zero-Fluff LinkedIn Workshop How to Use LinkedIn to get More (and Steadier) Leads
- The IT Factor: What Sets Apart Star Freelancers (And How You Can Become More Like Them)
PLUS
EIGHT VALUE-POPPING BONUSES
- Four LIVE Bonus masterclasses
- The Complete Copywriter and Freelancer Contracts
- The Confident Copywriter Template Vault
- The Complete Retainer Contract
- The Ultimate Copywriter's Pricing Guide
- Complete vault of 10 past masterclasses
- SEVEN exclusive cheatsheets so you never have to start from scratch
- PLUS...Go-to business management and writing checklists you'll pull out again and again
YOU’LL ALSO GET:
- 10 Critiqued + scored assignments, so you get a chance to practice what you’ve learned and make sure you’re applying it right
- Access to a unique, private forum, so you can ask questions, hash over classes, set goals, get support, and find copy buddies who’ll remain friends waaaaay after the program ends.
- Widely-recognized CopyTribe Completion badge, so you can post it on your email signature, LinkedIn profile, and website.
“If you really want to gain, you need hands-on learning”
I loved that we had to do the challenges — I really absorbed the material better and gained measurable benefits. Other courses I have taken in the past sorely lacked this — I would listen and even take some notes — but without hands-on learning I walked away without gaining true benefits.
— Chaya Miller, artisandesignstudio.co
And I'll never do this again.
You'll never get access to this exact CopyTribe program for this price.
To date, the program price has increased each year.
So, if you’re looking to launch or uplevel your copywriting career
— and you have the ability to invest in it now — the time is ripe.
Still on the fence?
If you're ready to stop:
- Winging it...and winging it
- Counting the minutes at a job you dread
- Doubting yourself and your abilities
Then I'd love to welcome you into CopyTribe 6.0.
I can't wait to see you on the other side. 💖
DISCLAIMER: While many of our graduates have made back their money within a few months of finishing the program, and while many of them enjoy consistent, high-income months, enrolling does not guarantee results. We do not promise that after this program, you will get a steady stream of high-paying clients, or land your dream job. What we do promise (based on training 400+ freelancers over 5 cohorts): if you’re a strong writer who invests the time to learn what we teach and put it into practice, you will have the foundational skills every copywriter needs to succeed.